Google has implemented a feature that allows users to find businesses that identify as Asian-owned. The feature comes just after the company added features to tag women-owned businesses, Black-owned, Latino-owned, and veteran-owned businesses on searches and Google Maps. The newest addition will allow consumers to find Asian-led businesses in their area, and business owners can add or opt-out of the label whenever they please.
Google hopes that this new feature will help Asian-owned businesses gain digital marketing skills, and aims to support the Asian community in spreading awareness about Asian hate crimes and COVID-related business closures. Other companies like Yelp have already implemented labels for minority-owned businesses in order to make searching easier and more efficient.
Image Credit: Google
Key Themes Behind This Trend
- Minority-owned Business Search
- New features like Google's tag for Asian-owned businesses aim to make searching for minority-owned businesses easier and more efficient.
- Diversity-driven Consumerism
- Consumers are increasingly seeking out businesses that prioritize diversity and inclusion, creating an opportunity for minority-owned businesses to gain more visibility and market share.
- Digital Marketing for Minority-owned Businesses
- Access to new digital marketing tools and features, like Google's minority-owned business tags, can provide valuable opportunities for minority-owned businesses to expand their reach and customer base.
Where This Applies
- Tech
- Technology companies like Google and Yelp are leading the charge in creating new features and tools to help consumers find and support minority-owned businesses.
- Marketing
- Marketing agencies and consultants can help minority-owned businesses take advantage of new digital marketing opportunities to expand their reach and engage with a wider audience.
- Small Business
- Small businesses owned by Asians and other minority groups can benefit from new features and tools that make it easier for consumers to find and support them, and should consider adapting their marketing strategies to take advantage of these trends.
