During its 'Search On' event last month, Google unveiled a new suite of Search, Shopping, and Maps features that are now officially rolling out on these platforms.
Using Search, users will now be able to locate specific dishes offered at restaurants near them. For example, users can type "pad thai" into Google to see which restaurants are offering the dish close to them. Once they've located the food they're looking for, Google will display its cost, ingredients, and other details. In addition, Google is introducing Live View, a new visual search tool for Maps, which can be used for cities including London, Los Angeles, New York, Paris, San Francisco, and Tokyo.
Lastly, Google has rolled out a new AR shopping feature that utilizes a photo library of 148 models to help customers visualize what clothes would like on them.
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Key Themes Behind This Trend
- Ar-enabled Search
- Google's new AR-enabled search tool provides the opportunity for businesses to create 3D models of products and improve online user experience.
- Visual Search Tool
- The introduction of Google's new visual search tool, Live View, creates opportunities for disruptive innovation in the tourism industry.
- Ar-enabled Shopping
- Google's AR shopping feature allows for the development of innovative online shopping experiences, increasing customer engagement and sales.
Where This Applies
- E-commerce
- Google's new suite of features provides opportunities for the e-commerce industry to enhance online customer experiences and improve sales.
- Restaurant
- Google's AR-enabled search tool allows restaurants to showcase their dishes and attract nearby customers.
- Tourism
- The introduction of Google's new visual search tool, Live View, could disrupt the tourism industry by providing tourists with a unique way to explore new cities.
