Jägermeister launched an NHL video series named 'Men in Blazers on Ice,' which will be released each Wednesday at 1 p.m. Eastern time. The NHL video series will be released across a number of different platforms including Facebook, Instagram, and Twitter. The show was created and hosted by Roger Bennet.
The first episode consisted of an interview with T.J Oshie, the Washington Capitals player. Future episodes will feature Auston Mathews, of the Toronto Maple Leafs, and Victor Hedman, of the Tampa Bay lighting. Other guests will be announced at a later date.
Jägermeister launching content right before the beginning of the NGL playoffs could help the brand increase its visibility during the most important time of the year for the sport.
Image Credit: Retrieved from NHL on March 05, 2020
Jägermeister Created an NHL Video Series Ahead of the Playoffs
Daniel Johnson — March 9, 2020 — Tech
References: nhl & mobilemarketer