Great Clips has launched an innovative marketing campaign tied to the 2025 Stanley Cup Playoffs. The initiative will offer hockey fans the chance to win premium prizes through a mobile app engagement strategy.
Great Clips holds official NHL and NHLPA partnerships. Embracing this position, the salon chain has created a sweepstakes where participants can enter by simply checking in via the Great Clips app. The grand prize includes airfare, hotel accommodations, and tickets to a Stanley Cup Final game. Secondary prizes of $100 gift cards for both Great Clips services and NHL merchandise provide additional incentive for participation.
The campaign extends across multiple platforms, including digitally enhanced arena advertising during broadcasts, influencer collaborations with hockey content creators, and in-salon promotions. To amplify the promotion, the brand enlisted NHL stars Cale Makar and Matthew Tkachuk for television commercials and social media content.
Image Credit: Great Clips
What's Driving This Trend
- Sports-focused Brand Collaborations
- Expanded partnerships between consumer brands and sports organizations present opportunities for brands to access and engage broader audiences through shared fan passions.
- Engagement Through Gamified Campaigns
- Leveraging mobile apps for interactive sweepstakes fosters consumer engagement and brand loyalty via immersive and rewarding experiences.
- Influencer Marketing in Sports
- Collaborating with sports influencers and athletes allows brands to enhance credibility and reach within targeted fan communities.
Who This Affects Most
- Sports Marketing
- Strategic marketing initiatives that tie into major sports events offer brands a platform to gain heightened visibility and connect emotionally with fans.
- Mobile App Development
- Integration of gamification and rewards systems in mobile apps serves as a powerful tool to drive user interaction and brand attachment.
- Hair & Beauty Services
- Innovative promotions tied to popular events provide salon chains opportunities to attract new customers and boost service engagement.
