TikTok recently entered into an advertising deal with an organization named The Trade desk, which makes ad inventory for the social platform’s Asia-Pacific market. The deal now makes TikTok the first platform of its kind to bring in ad inventory with The Trade Desk. Overall the partnership will make it easier for companies to advertise on TikTok, which could help the social media platform generate more revenue. The app has huge potential for advertising, as it is one of the most popular apps worldwide.
PepsiCo was the first company to advertise on the TikTok platform using The Trade Desk, which was a campaign for a brand of snacks for Thailand consumers.
Image Credit: Kon Karampeias