Oprah is launching a free Apple TV+ series that will deal with the topic of COVID-19, and viewers will not require a subscription in order to access the content. The Apple TV+ series will have the famous talk show host to discuss the virus with both experts, and nonexperts, and it will provide viewers with the knowledge about how to protect themselves and also maintain their humanity.
The first episode of the series has a conversation with Idris Elba, a famous actor who had the virus, as well a conversation with Pastor Wintley Phipps.
The series deals with topical issues with popular celebrities, which means it could see a large degree of success as many viewers are actively looking for new content to fill their time.
Image Credit: Shutterstock
What's Driving This Trend
- Free-to-access Topical Talk Shows
- The rise of free talk shows like Oprah's Apple TV+ series on COVID-19 creates an opportunity for brands to sponsor and advertise on these platforms.
- Celebrity-hosted COVID-19 Content
- There is a potential trend towards other celebrity-hosted content focused on COVID-19 as audiences look for sources of trusted information.
- Non-subscription Based Video Content
- Non-subscription based video content provides an opportunity to reach wider audiences without the need for traditional subscription-based models.
Who This Affects Most
- Media
- The media industry can tap into this and create more free-to-access topical talk shows in order to attract viewers to their platforms.
- Healthcare
- The healthcare industry can utilize celebrity-hosted shows as an avenue to boost awareness and education around public health concerns.
- Marketing and Advertising
- As brands look for new ways to advertise, free-to-access topical talk shows and other similar celebrity-focused content provides the opportunity for creative sponsored content and brand integrations.
