Ranging from free return flights to luxury surgical mask productions, these pandemic-related business initiatives showcase how brands in various industries are stepping up amid the COVID-19 crisis to offer relief in these uncertain and challenging times.
Notably, many brands outside the disinfection goods field have shifted their production model to create hand sanitizers including global alcohol brand Diageo, German skincare company Beiersdorf, Toronto-based distillery Spirit of York, and perfume brand Ormonde Jayne — to name a few. This disinfectant is crucial for front line workers (i.e hospital workers) to use to prevent the spread of the virus.
Other brands, like Amazon, Power Yoga Canada, and Pornhub, are offering free streaming services to help encourage citizens across the globe to practice social distancing and remain indoors with free entertainment.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
