Google created a dedicated COVID-19 page, and also a search portal that will provide safety information, accurate statistics and more. However the dedicated page and search portal will only be initially available for users located in the United States. Google stated that it is undertaking these effects because the illness has become the largest search term this year, by a significant number. This means Google can use the new search portal to inform users who are actively seeking out the information.
Emily Moxley, Google's product manager for search, wrote a blog post about the new content, “This new format organizes the search results page to help people easily navigate information and resources, and it will also make it possible to add more information over time as it becomes available."
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Key Themes Behind This Trend
- COVID-19 Search Portals
- Businesses can create dedicated search portals for COVID-19 information to provide users with accurate and organized resources.
- Data-driven Response to Health Crises
- Companies can use search term data to identify public health concerns and create targeted solutions.
- Localized Information Platforms
- Creating localized COVID-19 information platforms can help companies provide specific information and resources to users in different regions.
Where This Applies
- Healthcare
- Healthcare industry can use the search portal model to provide patients with resources and accurate health information.
- Technology
- Technology companies can create search portals and information platforms to provide accurate and up-to-date COVID-19 information.
- Digital Media
- Digital media companies can use search term data to create COVID-19 coverage and inform readers about the latest developments.
