The COVID-19 pandemic has caused a serious disruption to the access to hygiene products, which is especially troubling for frontline workers. To support these life-saving workers across the globe, Diageo — the world's largest spirit producer in the world — has pledged to donate more than two million liters of alcohol to manufacturing partners to produce hand sanitizer. Diageo's portfolio consists of Smirnoff, Captain Morgan's, and Johnnie Walker — to name a few.
The donation will contribute to over eight million 250ml bottles of hand sanitizer made from netural grain spirit. Ivan Menezes, CEO of Diageo, noted: “Health care workers are at the forefront of fighting this pandemic and we are determined to do what we can to help protect them. This is the quickest and most effective way for us to meet the surging demand for hand sanitizer around the world.”
Image Credit: Shutterstock, Diageo
Why This Trend Is Growing
- Alcohol-based Hand Sanitizer
- Opportunity to innovate and create more effective and sustainable alcohol-based hand sanitizer products for personal and commercial use.
- Corporate Social Responsibility
- Companies can increase their positive impact on society by donating resources to support pandemic relief efforts.
- Collaborative Manufacturing Partnerships
- Opportunity for companies to form strategic manufacturing partnerships to pool resources and increase production capacity during times of crisis.
Industries Being Reshaped
- Alcohol Production
- Distillers and other alcohol production companies could explore diversification opportunities by manufacturing alcohol-based hand sanitizers.
- Healthcare and Personal Hygiene
- Healthcare and personal hygiene industries can explore collaborations with manufacturing partners to expand the production of hand sanitizer products for frontline workers and the general public.
- Manufacturing
- Manufacturing companies can play a critical role in supporting pandemic relief efforts by leveraging their expertise and resources to manufacture critical supplies like hand sanitizer.
