Tazo tea is increasing its collaborative efforts with RZA to promote an immersive campaign. The new campaign features five different 'Guided Explorations,' which are comprised of music and Zen lessons detailed by RZA. People can access these 'Guided Explorations' through both Spotify and Apple Music. Tazo tea also created content for Instagram in order to drive conversations about the 'Guided Explorations.'
Specifically, the content features RZA talking about various subjects, like working through creative difficulties, and the pursuit of Zen. One of the five episodes informs listeners on ways to maintain focus and stay away from distractions, this episode is titled 'Kill the Noise.'
Overall the camping could connect with listeners as it leverages immersive content, and has celebrity recognition.
Image Credit: Courtesy of Tazo