TAZO, the tea and herbal tea brand beloved for its quality products, recently expanded its portfolio with the introduction of a new suite of Refreshers and Unsweetened ice tea mixes. The new additions are perfect for elevating your "water game" with high-quality, hydrating iced teas. The brand recommends mixing with equal parts water or seltzer for a tasty, thirst-quenching pick-me-up.
The new TAZO Refresher is available in two flavors, Iced Citrus Jasmine and Iced Watermelon Cucumber. The beverage combines tea, botanicals, and a splash of fruit juice, and contains zero grams of added sugar. TAZO Unsweetened, on the other hand, features three of the brand's most iconic blends — Iced Passion, Iced Zen, and Iced Black Tea — all unsweetened.
The new beverages from TAZO are available at grocery stores and online nationwide.
Image Credit: TAZO
What Makes This Trend Stand Out
- TAZO Unsweetened Iced Tea Mixes
- Opportunity for disrupting the beverage industry by offering high-quality, unsweetened options to health-conscious consumers.
- TAZO Refreshers
- Innovative way to add natural flavor and hydration to water, disrupting the flavored water market.
- Botanical-based Beverages
- Expanding trend in the health and wellness industry, offering opportunities for creating unique, functional beverages using natural ingredients.
Sectors Adopting This
- Beverage Industry
- Opportunities for introducing healthier and more flavorful drink options using botanical-based ingredients.
- Health and Wellness Industry
- Potential for developing and marketing functional beverages that provide hydration and natural ingredients for health-conscious consumers.
- Retail Industry
- Potential for expanding product lines and offering consumers unique and innovative beverage options to differentiate from competitors.
