Chipotle Mexican Grill will be hosting a number of video conferences with celebrity guests on the Zoom platform in order to promote social distancing. The company will be sharing links to the Zoom hangouts through its Twitter account, and the hangout series is titled 'Chipotle Together.' Chipotle Mexican Grill launched the first hangout on March 16th at 2 PM eastern time, and the initial hangout had as many as 3,000 fans.
Chipotle hosting virtual hangouts is a good way to engage customers during the time of the outbreak of COVID-19. Additionally, the brand using celebrities to keep people entertained could have positive effects on viewers during extended periods indoors.
The series of hangouts can also help the brand entice more customers who may be interested in online orders, as many are no longer going out to eat.
Image Credit: Chipotle
What Makes This Trend Stand Out
- Virtual Hangouts
- Chipotle's virtual hangouts with celebrities show the potential for brands to engage customers and create unique online experiences.
- Social Distancing Promotion
- Chipotle using Zoom hangouts to promote social distancing highlights how brands can adapt and find creative ways to reach audiences during a crisis.
- Entertainment Partnerships
- Chipotle's collaboration with celebrities for the 'Chipotle Together' hangouts presents opportunities for brands to form strategic partnerships with influencers and entertainers to enhance customer engagement.
Sectors Adopting This
- Restaurant Industry
- The restaurant industry can explore virtual hangouts as a disruptive innovation to connect with customers, promote online orders, and foster brand loyalty even during challenging times.
- Entertainment Industry
- The entertainment industry can leverage virtual hangouts with brands to offer unique experiences to fans, engage with a broader audience online, and explore new avenues for collaboration.
- Technology Industry
- The technology industry can explore partnership opportunities with restaurants, providing robust virtual hangout platforms that cater to the growing demand for interactive and immersive online experiences.
