Chipotle Mexican Grill will be hosting a number of video conferences with celebrity guests on the Zoom platform in order to promote social distancing. The company will be sharing links to the Zoom hangouts through its Twitter account, and the hangout series is titled 'Chipotle Together.' Chipotle Mexican Grill launched the first hangout on March 16th at 2 PM eastern time, and the initial hangout had as many as 3,000 fans.
Chipotle hosting virtual hangouts is a good way to engage customers during the time of the outbreak of COVID-19. Additionally, the brand using celebrities to keep people entertained could have positive effects on viewers during extended periods indoors.
The series of hangouts can also help the brand entice more customers who may be interested in online orders, as many are no longer going out to eat.
Image Credit: Chipotle