Pepsi launched a Giphy campaign to highlight its new flavors, which are 'Pepsi Wild Cherry' and 'Pepsi Vanilla.' The Giphy campaign consists of two spots for each of the new beverages, the 'Copier,' is for the Wild Cherry flavor, while the 'Ribbon' is for the Vanilla flavor. The campaign also features music from The Weeknd's song 'Blinding Lights,' and also from LMFAO's 'Sexy and I Know It.'
Giphy also launched a library of shareable content for the new flavors of Pepsi. The platform is quickly becoming a popular option for companies to market products. previously Giphy worked with Chipotle, L’Oréal Paris and Wendy's. This is because the platform specializes in short-form shareable content, which is ideal for advertisers.
Image Credit: Pepsi