Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Michael Hemsworth — February 7, 2026 — Lifestyle
References: pepsi & retailtimes
Pepsi Relation-Sips are part of a marketing campaign being run by the soda brand in the UK and Ireland that responds to the changing nature of romantic relationships amongst consumers, particularly Gen Z.
The campaign puts a number of small gestures in the spotlight instead of large dramatic ones like giving outfit compliments, sending a good morning text, watching a favorite film together and more. The campaign is driven by research performed by the brand and includes the 28 Days of Relation-sips card game.
Chief Marketing Officer Steven Hind commented on the Pepsi Relation-Sips campaign saying, "At Pepsi, we believe the best moments in life are found in little treats, which we bring to life through our Pepsi Zero Sugar Strawberries ‘n’ Cream and Cream Soda flavours. Our partnership with Thursday celebrates the beauty of the small stuff in dating and our ‘28 Days of Relation-sips’ card game is designed to help people looking to date to prioritise these micro-moments, making dating a little sweeter, one sip at a time.”
The campaign puts a number of small gestures in the spotlight instead of large dramatic ones like giving outfit compliments, sending a good morning text, watching a favorite film together and more. The campaign is driven by research performed by the brand and includes the 28 Days of Relation-sips card game.
Chief Marketing Officer Steven Hind commented on the Pepsi Relation-Sips campaign saying, "At Pepsi, we believe the best moments in life are found in little treats, which we bring to life through our Pepsi Zero Sugar Strawberries ‘n’ Cream and Cream Soda flavours. Our partnership with Thursday celebrates the beauty of the small stuff in dating and our ‘28 Days of Relation-sips’ card game is designed to help people looking to date to prioritise these micro-moments, making dating a little sweeter, one sip at a time.”
Trend Themes
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Micro-moment Marketing — Brands are increasingly focusing on integrating small, meaningful interactions into their campaigns to resonate deeply with Gen Z's desire for authenticity.
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Gen Z Relationship Values — Brands are tailoring campaigns to reflect Gen Z's preference for simple yet meaningful gestures in romantic relationships, shifting away from grandiose displays.
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Product-embedded Experiences — Companies are embedding interactive experiences, like card games, within product offerings to enhance customer engagement and build brand loyalty.
Industry Implications
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Beverage Industry — The beverage industry is innovating by aligning product offerings with emotional and experiential marketing to capture the interests of younger generations.
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Dating Services — Dating platforms are creating alliances with consumer brands to enhance dating experiences by promoting the beauty of everyday interactions.
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Retail Marketing — Retailers are capitalizing on the trend of personalized, experience-driven campaigns to strengthen consumer-brand connections.
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