The Four Seasons company is starting a travel podcast series that will run by influencers. The travel podcast series is titled, 'Take the Leap,' and it will encourage consumers to travel with the extra time the Leap Year provides. The podcast was released on February 29th, and there will be three total episode
The first episode details the travels of Jessica Nabongo, who discusses her trip to Tuscany, Italy, which was catered by the Four Seasons.
The podcast series may connect with consumers, due to the fact that many people prefer consumable digital content to conventional advertising campaigns. This is because content like the 'Take the Leap' podcast is similar to the content that many consumers listen to recreationally.
Image Credit: Courtesy of Four Seasons Hotels and Resorts
Four Seasons Made a Branded Podcast Encouraging Leap Day Travels
Daniel Johnson — March 2, 2020 — Tech
References: prnewswire & mobilemarketer