This Limited-Edition Lay's Poppables Packaging Celebrates Trolls
Michael Hemsworth — March 14, 2020 — Marketing
References: lays & brandeating
A new Lay's Poppables packaging design has been unveiled by the snack brand to help celebrate the upcoming release of the Trolls World Tour movie that's set to hit theaters this April. The packaging highlights different characters from the franchise for each of the flavors including Poppy for Sea Salt, Branch for Salt & Vinegar, Tiny Diamond for Creamy Jalapeño, Barb for Honey BBQ and Delta Dawn for White Cheddar. The branding has been unveiled alongside a contest that will give fans a chance to win tickets to see the film, while one grand prize winner will receive tickets to six music festivals across the country.
The new Trolls World Tour Lay's Poppables packaging is available at retailers now nationwide.
Image Credit: Lay's
The new Trolls World Tour Lay's Poppables packaging is available at retailers now nationwide.
Image Credit: Lay's
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