Abolishing plastic use is still dominantly exemplified in the November 2019 lifestyle category. Many consumers strive to become more mindful of the environment and the methodology is being realized in countless ways. An example of this would be Coca-Cola's fully recyclable bottle, which is also made with 25% of marine plastic. The packaging innovation is completed through a partnership with Ioniqa Technologies, Indorama Ventures, and Mares Circulares.
Other instances of anti-plastic campaigning in the November 2019 lifestyle category is the Pass on Plastic pop-up that artfully reminded visitors of the dire consequences of plastic use through an immersive and artful retail experience that boasted alternative products. LARQ, on the other hand, makes drinking from a reusable water bottle even easier as its latest product is self-cleaning.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
