VOC-Eliminating Air Purifiers

The Dyson Pure Cryptomic Comes in Two Model Options

The Dyson Pure Cryptomic air purifier has been unveiled by the brand as its latest home appliance model that will offer consumers the ability to eliminate an array of pollutants that could be found lurking in their home.

The appliance comes in two model options including the fan-only version or the Pure Hot+Cool style, which are priced at $650 and $750, respectively. The air purifiers will work effectively to destroy formaldehyde and other volatile organic compounds (VOCs) as well as particles that could be floating around to capture 99.95% of the contaminants in the air.

The Dyson Pure Cryptomic air purifier will come in two color combination options including gunmetal and bronze and white and gold, which are both capable of being controlled via the accompanying smartphone app.

Voc-eliminating Air Purifiers
Dyson's new air purifier offers the ability to eliminate pollutants, opening up opportunities for more advanced and tailored air purifiers for consumers.
Smartphone-controlled Home Appliances
With the accompanying smartphone app, Dyson's air purifiers provide customers with convenience and an opportunity for companies to create more app-controlled home appliances.
Health and Wellness Appliances
Dyson's new air purifier promotes a healthier home, setting the stage for more innovative products that prioritize health and wellness.

Sectors Adopting This

Home Appliances
There is potential for further innovation in home air purifiers designed to eliminate specific pollutants, including formaldehyde and other VOCs.
Technology
The smartphone app technology used in Dyson's air purifiers could be applied to other household appliances to further the development of a more connected home.
Health and Wellness
Companies throughout the wellbeing industry have a chance to focus more on designing products centered around purifying the environment we live in.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 78%
Freshness 9%