Pop Up Grocer in SoHo Offered the Most Obscure & Highly Desirable Snacks
Kalina Nedelcheva — October 15, 2019 — Marketing
References: popupgrocer.co & timeout
This temporary retail experience was built around the appeal of the exclusive snack. It boldly embodied authenticity, taste, and aesthetics. The activation took place in SoHo earlier this year and featured a plethora of otherwise unattainable goods. TimeOut suggested that one can think of the pop-up "as a spot to find all those snacks from your targeted ads on Instagram, that have expensive shipping or don't sell in New York."
Thus, the retail experience taps a niche in the market for exclusive snacks and, moreover, it recognizes that an activation like this will target the desires of the tech-savvy and aesthetically driven Millennial and Gen Z crowds. From packaging with funky fonts to plant-based goods and preciously contemporary condiments, the exclusive snack pop-up set the pace for an interactive and novel retail experience.
Photo Credits: Pop Up Grocer / Instagram
Thus, the retail experience taps a niche in the market for exclusive snacks and, moreover, it recognizes that an activation like this will target the desires of the tech-savvy and aesthetically driven Millennial and Gen Z crowds. From packaging with funky fonts to plant-based goods and preciously contemporary condiments, the exclusive snack pop-up set the pace for an interactive and novel retail experience.
Photo Credits: Pop Up Grocer / Instagram
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