Personal finance platforms rise in popularity, especially among the Millennial crowd. Many of these hubs extend themselves to the brick-and-mortar world with advice-driven pop-ups that assist young adults in managing their money.
The Millennial consumer is concerned with debt and empowered by education. Therefore, an activation such as Credit Karma's "one-stop-shop for financial wellness" is of interest. The personal finance platforms held this event for one night at Hudson Yards. It boasted "an immersive experience, as well as a physical version of the platform's greatest assets."
Aside from the entertaining and wellness-driven aspects of the finance-centric pop-up, the activation speaks to the younger demographic's desire to partake in wholesome, empowering, and knowledgeable experiences, while supporting "products, services, and companies who are transparent, and give them answers and solutions in one place, instantly."
Photo Credits: Ilya Savenok / Credit Karma