Knowing that brides often feel overwhelmed and face decision fatigue when it comes to planning and styling a wedding, Amsale is aiming to support women by offering options for assembling a complete wedding wardrobe. The brand's collections are designed to dress not just the bride but also her most special guests, making it easy to style a wedding in a single place. As well as offering a variety of outfit styles, the brand also supports brides with online and in-store concierge styling services.
For the unveiling of its 360-degree wedding wardrobe at Bridal Fashion Week, Amsale invited guests to become part of an interactive experience where everyone had a front seat to see the collection's unveiling. In all, five collections were revealed: Amsale, Nouvelle Amsale, Little White Dress, Amsale Bridesmaids and Amsale Evening—a new collection for cocktails and social occasions.