Winter-Ready Running Sneakers

Nike's Pegasus Turbo Shield is Functional in Cold and Wet Conditions

Nike's latest sneaker is prepared to combat the wet weather conditions that come with winter -- the Pegasus Turbo Shield runners keep wearer's feet dry and warm throughout the season. The new model takes the signature Pegasus Turbo and updates some of the elements.

The original is already lightweight and fast, so the new update takes the silhouette and retains the same midsole for a clean shape. It also keeps the original ZoomX cushioning for comfort whilst updating the height and the construction. The shroud covers the uppers with its waterproof abilities in black and purple. This is held securely with a zipper with tapered seams. The collar rises over the ankle with additional security with a Velcro strap before being rounded out with large heel tabs.

Image Credit: Sneakersnstuff

Winter-ready Running Sneakers
Opportunity for sneaker brands to create high-performance sneakers for various weather conditions.
Functional Fashion
Opportunity for designers to incorporate both style and functionality in clothing and accessories.
Sustainable Sneakers
Opportunity for brands to create eco-friendly sneakers that are still functional and stylish.

Where This Applies

Sports Apparel
Opportunity for sports apparel brands to develop functional clothing and footwear for different weather conditions.
Outdoor Gear
Opportunity for outdoor gear companies to create products that can withstand harsh weather conditions.
Sneaker Industry
Opportunity for sneaker brands to create innovative and stylish designs that cater to various weather conditions.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 68%
Freshness 9%

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