Channelzero is an Australian design agency that has stepped out of its field to create something called the 'Super Cubes.' Defined as "frozen cubes packed full of goodness," this project is fully motivated by the accelerated pace of modern lifestyles which make it hard for individuals to keep up with everything within the span of the day -- from workload and leisure to rest and nutrition.
Super Cubes are designed to simplify the process of making the beverage. While the usual mode of smoothie recipes calls for an abundance of fresh fruit, as well as 15-20 minutes of preparation time and clean-up, Channelzero's offering significantly reduces the time it takes to blend a beverage with its nutritious, ready-made Super Cubes.
Photo Credits: Channelzero
What's Driving This Trend
- Ready-to-make Food Cubes
- Creating frozen culinary cubes that can simplify the meal prep process for busy individuals.
- Convenience Food Delivery
- Developing a food delivery service that provides healthy, pre-made, time-saving meals that cater to individual dietary restrictions.
- Healthy Beverage Alternatives
- Marketing and production of more nutritious beverages that can be consumed on-the-go and without extensive preparation time.
Who This Affects Most
- Food and Beverage
- Innovations that entail the production and marketing of healthier and more convenient food alternatives.
- Design and Packaging
- Opportunities for agencies to develop modern packaging designs that make nutritious, on-the-go options more aesthetically pleasing and accessible.
- Delivery and Logistics
- Exploring new ways of delivering healthy, time-saving food and beverage options to consumers, such as incorporating refrigerated delivery systems.
