Packer works in collaboration with adidas on two new sneaker models with the spotlight hitting the ZX 9000 Meadow Violet sneaker. The joint design celebrates the brand's heritage of New Jersey, referencing the Garden State and the naturistic beauty of it.
Ultimately, the design inspiration is rooted in the New Jersey flower, as the meadow violet is often recognized for its resilience and ability to thrive and grow under even the harshest weather circumstance. The color palette nods to this influence across the uppers to correlate with the flower's perseverance. The uppers itself is created from mesh, nubuck, and suede materials with branding accents nodding to both contributing labels found on the tongue tag and the insoles with graphic prints.
Image Credit: Packer