Seasonal chip flavors are a good way to capture consumer attention and delight individuals with new, innovative tastes. Frito Lays is spotlighting a new offering for Fall. The product is dubbed the Lay's Grilled Cheese & Tomato Soup, taking advantage of the search for coziness during the season. The release is scheduled for October 21st, 2019.
In addition to the new seasonal chip flavor, the company is also launching the 'Gotta Have Lay's' campaign. Individuals are asked to take photos of them and the Lay's Grilled Cheese & Tomato Soup and to upload them on social media. While the initiative takes advantage of the popularity and authenticity of consumer-generated content, it also gives the chance for fans to win free Lay's for a year.
Photo Credits: Lay's