Napapijri prepares to launch its inaugural circular and fully recyclable jacket entitled the Infinity jacket. This design took three years to create and the construction process only utilizes recyclable materials. The main material that makes up the outerwear is 'Nylon 6,' which is a fabric recycled from fishing nets that have been thrown away.
The jacket goes through the recycling machine as its original form and the material can be reused an infinite amount of times, recalling its namesake. The sustainable Italian label is dedicated to designing apparel that supports a circular economy. Notably, when customers purchase the Infinity jacket, they have the option to return the piece after two years, receiving a $100 voucher to go towards another item. The color options of the jacket include blue, white, purple, and black, available in both men's and women's sizing.
Image Credit: Napapijri
Why This Trend Is Growing
- Circular Design Concept
- Incorporating recyclable materials into products and creating a circular lifecycle, consumers are encouraged to return items for future use.
- Sustainable Fashion
- Empowering customers to make eco-friendly choices in fashion with a commitment to transparency and sustainable design.
- Recycling Technology
- Increasing the use of recycling technologies to support and sustain the environment, specifically in the fashion industry.
Industries Being Reshaped
- Fashion Industry
- The emergence of eco-friendly designs and circular lifecycles creates opportunities for sustainable fashion brands to differentiate themselves in the market.
- Materials Industry
- The use of fishing net materials encourages industries to find alternative sources for fabrication materials and to create more efficient recycling solutions.
- Retail Industry
- The implementation of return programs allows retail companies to build a loyal consumer base and to promote return visits and purchases.
