The 'KeelClip' Has a Sustainable, Marketable Design
Michael Hemsworth — October 19, 2019 — Eco
References: graphicpkg & foodbev
The 'KeelClip' can packaging solution has been unveiled by Graphic Packaging International (GPI) as a new way to keep drinks linked together in a sustainable yet marketable manner. The packaging is achieved with cardboard and is suitable for use with a wide range of can styles and sizes to make it applicable for a number of brands.
The packaging will keep cans linked together and also features finger holes on the top to allow for enhanced portability. It will be utilized by AB InBev in the UK for Bud Light cans starting in March 2020.
GPI Executive Vice President and Americas President Joe Yost spoke on the new 'KeelClip' can packaging solution saying, "KeelClip is preferred to other can packaging options due to sustainability, brand positioning and high-speed application advantages. That’s a game-changer. It’s a product that was engineered with sustainability in mind. It also serves our customers with more branding options and, even better, it provides their consumers with an improved user experience and a product they can feel good about using.”
The packaging will keep cans linked together and also features finger holes on the top to allow for enhanced portability. It will be utilized by AB InBev in the UK for Bud Light cans starting in March 2020.
GPI Executive Vice President and Americas President Joe Yost spoke on the new 'KeelClip' can packaging solution saying, "KeelClip is preferred to other can packaging options due to sustainability, brand positioning and high-speed application advantages. That’s a game-changer. It’s a product that was engineered with sustainability in mind. It also serves our customers with more branding options and, even better, it provides their consumers with an improved user experience and a product they can feel good about using.”
Trend Themes
1. Sustainable Packaging - The 'KeelClip' demonstrates the trend of using cardboard for sustainable packaging solutions, offering opportunities for brands to enhance their environmental image.
2. Enhanced Portability - The finger holes on the 'KeelClip' packaging provide enhanced portability, tapping into the trend of convenient on-the-go consumption and presenting opportunities for brands to target active, busy consumers.
3. Branding Options - The 'KeelClip' packaging offers more branding options for companies, reflecting the trend of personalized packaging and giving businesses an opportunity to differentiate themselves in the market.
Industry Implications
1. Beverage - The 'KeelClip' can packaging solution has disruptive innovation opportunities in the beverage industry as it provides both sustainability and improved user experience for consumers.
2. Packaging - The 'KeelClip' showcases a disruptive innovation opportunity for the packaging industry by offering an alternative to traditional plastic can carriers, aligning with the growing demand for eco-friendly packaging solutions.
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