Lay's is Bringing a Festival of Flavor to Coachella
Laura McQuarrie — April 4, 2022 — Lifestyle
References: LaysFresh4D & prnewswire
For the first time ever, Lay's will be heading to Coachella to provide a festival of flavor and a first-of-its-kind experience that lets customers enjoy the brand's chips at peak freshness. The multi-sensorial, four-course seated dining experience will soon be open for reservations and Lay's FRESH 4D invites people to taste chips made with locally sourced potatoes that are served within 24 hours of being made.
This exclusive tasting experience at Coachella will unfold in Lay's Potadomes installation, complete with a music-inspired tasting menu amplified by scent, sound and sight. The limited experience promises to be an unforgettable one at the festival and memories can be preserved with photos of the Speakeasy Spuds, which pay tribute to genres like hip-hop, electronic and pop music.
This exclusive tasting experience at Coachella will unfold in Lay's Potadomes installation, complete with a music-inspired tasting menu amplified by scent, sound and sight. The limited experience promises to be an unforgettable one at the festival and memories can be preserved with photos of the Speakeasy Spuds, which pay tribute to genres like hip-hop, electronic and pop music.
Trend Themes
1. Locally-sourced Snacks - Lay's is using locally sourced potatoes in their potato chips, creating an opportunity for other snack companies to follow suit and emphasize locally grown ingredients.
2. Multi-sensory Culinary Experiences - Lay's Fresh 4D experience combines music, scent, sound, and sight to create a unique and unforgettable culinary experience, showing how technology can enhance traditional dining experiences.
3. Digital Marketing for Pop-up Events - Lay's Speakeasy Spuds events at Coachella showcases how digital marketing can be used to promote and sell tickets for pop-up events, creating a potential opportunity for other companies to do the same.
Industry Implications
1. Snack Food - Locally sourced ingredients are becoming increasingly popular among consumers, creating a potential opportunity for snack companies to emphasize their use of locally grown ingredients and tap into consumer demand for sustainable and ethical sourcing.
2. Culinary Tourism - Lay's Fresh 4D experience offers a unique integration of music, scent, sound, and sight into culinary tourism, creating a potential opportunity for other companies to incorporate non-traditional experiences into their tourism offerings.
3. Event Marketing - The use of digital marketing to promote and sell tickets for pop-up events, such as Lay's Speakeasy Spuds at Coachella, could provide inspiration for other companies looking to create buzz around their own events and reach a wider audience.
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