The Microbran 24 cleaning products are a new range of solutions from Proctor & Gamble that aim to help revitalize the cleaning product market with a series of breakthrough products. The products are formulated with ingredients that help them to kill 99.9% of germs and continue doing so for up to 24 hours, which could help to keep surfaces cleaner than ever before. The products come in three formats including a multipurpose cleaner, a sanitizing spray and a bathroom cleaner, and all come in citrus and other fresh scents.
The Microbran 24 cleaning products were boasted by Vice President North America Home Care at P&G Martin Hettich who said, "People deserve an antibacterial product that works as hard as they do to shield their home from the spread of bacteria. The antibacterial surface category hasn’t seen a true product innovation in a long time; we want to push beyond the status quo and offer families a new sanitizing product that keeps working around the clock. Now, they can rest easier knowing our breakthrough technology is hard at work, even when they’re not cleaning.”