Zep's newly debuted Zep Plus line features advanced technology that offers benefits like preventing grime build-up and extending the amount of time needed between cleanings. These products were developed based on consumer research and shoppers' desire for solutions that speed up the cleaning process and keep surfaces cleaner for longer. As the brand outlined in a press release, these advanced formulas "can repel build-up for up to one week thanks to a high-tech invisible barrier that clings to surfaces after application and actively penetrates grime and germs."
The available two-in-one products include the Zep Plus Bathroom Foaming Cleanser to prevent soap scum and hard water spots, and the Zep Plus Glass & Mirror Foaming Cleaner to prevent mirror fog.
What's Driving This Trend
- Advanced Preventative Technology
- Developing advanced formulas with invisible barriers that repel build-up and actively penetrate grime and germs to extend time between cleanings.
- Two-in-one Cleaning Products
- Creating multi-purpose cleaning products that target specific areas, such as bathroom surfaces and glass/mirrors, to streamline the cleaning process.
- Consumer Desire for Time-saving Solutions
- Addressing shoppers' need for cleaning solutions that speed up the cleaning process and keep surfaces cleaner for longer.
Who This Affects Most
- Cleaning Products
- Leveraging advanced technology to develop preventative cleaning products that offer extended time between cleanings.
- Home Appliances
- Integrating preventative cleaning technology into home appliances to automate the cleaning process and reduce the frequency of manual cleaning.
- Smart Home Solutions
- Incorporating preventative cleaning technology into smart home systems to provide automated and efficient cleaning solutions.
