One Plant Protein Bars Come in New Carrot Cake and Churro Flavors
Michael Hemsworth — March 11, 2020 — Marketing
References: one1brands & drugstorenews
Two new One Plant Protein Bars have been unveiled by the Boulder, Colorado-based brand to offer consumers a way to indulge their sweet tooth in a satisfying way.
The bars will now come in Carrot Cake and Churro flavor options, and each contain 12 grams of plant-based protein each along with just one gram of sugar. The protein bars will be available at The Vitamin Shoppe starting in April, while Meijer will begin stocking them in May.
The new One Plant Protein Bars were touted by CEO of One Brands Peter Burns who said, "We have been thrilled to receive such positive feedback about the taste and texture of our One Plant offerings since their initial launch last fall, and we are excited to continue the momentum by adding two new dessert-inspired flavors to our plant-based lineup. We have seen severe underdevelopment in plant-based protein in the snack category, so we are excited to offer two more options for fueling an active lifestyle for vegans and non-vegans alike.”
The bars will now come in Carrot Cake and Churro flavor options, and each contain 12 grams of plant-based protein each along with just one gram of sugar. The protein bars will be available at The Vitamin Shoppe starting in April, while Meijer will begin stocking them in May.
The new One Plant Protein Bars were touted by CEO of One Brands Peter Burns who said, "We have been thrilled to receive such positive feedback about the taste and texture of our One Plant offerings since their initial launch last fall, and we are excited to continue the momentum by adding two new dessert-inspired flavors to our plant-based lineup. We have seen severe underdevelopment in plant-based protein in the snack category, so we are excited to offer two more options for fueling an active lifestyle for vegans and non-vegans alike.”
Trend Themes
1. Plant-based Snack Bars - Brands can explore more dessert-inspired flavors to offer consumers plant-based alternatives to traditional snack bars with high sugar content.
2. Protein Bars with Low Sugar Content - Brands can offer consumers guilt-free snacking with protein bars that have low sugar content while still delivering satisfying taste and texture.
3. Underdevelopment of Plant-based Protein in Snack Category - There is an opportunity for brands to innovate and develop more plant-based options in the snack category to cater to consumers who are looking for healthier and more sustainable products.
Industry Implications
1. Health and Wellness Industry - The health and wellness industry can tap into the growing demand for plant-based, low sugar snacks by offering more options that cater to different taste preferences.
2. Food and Beverage Industry - The food and beverage industry can innovate and create new plant-based snacks that offer a healthier and more sustainable alternative to traditional snack bars with high sugar content.
3. Retail Industry - The retail industry can partner with plant-based snack brands to offer healthier options in stores and online, catering to the increasing demand for healthier snacks with lower sugar content.
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