Bobo’s Adds Plant-Based Protein Bars to its Portfolio of Baked Goods
Kanesa David — January 18, 2023 — Lifestyle
References: eatbobos & foodbusinessnews.net
Bobo’s is launching a new protein bar line that comes in two chocolate chip peanut butter and double chocolate almond butter flavors. These protein bars are made for health-conscious customers looking for a clean-label protein boost on the go. They boast healthy pea proteins with peanuts and almonds to ensure that consumers get their daily protein serving. Each bar is packed with 15 grams of protein in total, and the line is entirely non-GMO, gluten-free, and kosher.
“We all know that protein bars aren’t very tasty and are packed with sugar alcohols, artificial flavors and inflammatory oils,” said TJ McIntyre, chief executive officer at Bobo’s. “By following Bobo’s ‘real-food’ philosophy, we knew we could create a nutritious, better-tasting protein bar simply by sticking to clean ingredients and avoiding over-engineered additives. We’re thrilled with how they turned out.”
Image Credit: Bobo's
“We all know that protein bars aren’t very tasty and are packed with sugar alcohols, artificial flavors and inflammatory oils,” said TJ McIntyre, chief executive officer at Bobo’s. “By following Bobo’s ‘real-food’ philosophy, we knew we could create a nutritious, better-tasting protein bar simply by sticking to clean ingredients and avoiding over-engineered additives. We’re thrilled with how they turned out.”
Image Credit: Bobo's
Trend Themes
1. Plant-based Protein Bars - Opportunity for more plant-based protein options to gain wider acceptance in the snack and health food industry.
2. Clean-label Products - Disruptive innovation opportunity for clean-label protein bars to replace existing bars with artificial and unhealthy ingredients.
3. Personalized Nutrition - Trend towards offering personalized nutrition by offering protein bars with specific ingredients for particular dietary needs.
Industry Implications
1. Food and Beverage - Food and beverage industry can improve their offerings by adding more plant-based protein snack options, especially bars.
2. Health and Wellness - Health and wellness industry can benefit from offering clean-label protein bars as a substitute for highly processed snack bars.
3. Sports Nutrition - Opportunity for protein bar manufacturers to target athletes with personalized nutrition needs, offering options with specific protein types and higher protein-to-calorie ratios.
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