The Clif BUILDERS Range Includes Three New Options
Michael Hemsworth — May 20, 2025 — Lifestyle
References: clifbar & commercialbaking
The Clif BUILDERS range has been expanded by the brand as a new series of plant-based protein snacks that take a purposeful approach to everyday snacking and nutrition needs. The range now includes the Reduced Sugar Crispy protein bars in Almond Salted Caramel and Peanut Butter Chocolate alongside the OREO-Flavored bar, which are each launching in individual servings and in six-count boxes. The OREO bar features 20-grams of plant-based protein, while the two Reduce Sugar Crispy bars have 16-grams of protein with five-grams of sugar in each.
Director of Marketing at Mondelēz International Saurabh Kaushik commented on the new additions to the Clif BUILDERS range saying, "With our BUILDERS protein bars, we’re focused on delivering purposefully crafted, high-protein fuel options and developing indulgent products without artificial sweeteners. Along with our new OREO-flavored BUILDERS protein bar, we’re introducing Reduced Sugar Crispy protein bars for those looking for delicious protein fuel with less sugar to help power their active day.”
Image Credit: Avant Food Media
Director of Marketing at Mondelēz International Saurabh Kaushik commented on the new additions to the Clif BUILDERS range saying, "With our BUILDERS protein bars, we’re focused on delivering purposefully crafted, high-protein fuel options and developing indulgent products without artificial sweeteners. Along with our new OREO-flavored BUILDERS protein bar, we’re introducing Reduced Sugar Crispy protein bars for those looking for delicious protein fuel with less sugar to help power their active day.”
Image Credit: Avant Food Media
Trend Themes
-
Low-sugar Indulgence — The rising consumer demand for low-sugar snacks combined with indulgent flavors offers companies opportunities to innovate with guilt-free indulgences.
-
Customized Nutrition — The emphasis on purposefully crafted nutrition aligns with a trend for personalized dietary solutions tailored to varying health needs.
-
Plant-based Protein Expansion — Expanding plant-based protein options reflects a growing trend for sustainable and health-conscious eating habits.
Industry Implications
-
Functional Food Products — Functional food products that offer specific health benefits, like reduced sugar and plant-based protein, continue to disrupt the traditional snack market.
-
Health-conscious Confectionery — The confectionery industry is witnessing a shift towards healthier versions of indulgent snacks, tapping into consumer desires for better-for-you treats.
-
Sustainable Food Manufacturing — Emphasizing plant-based ingredients fosters innovation in sustainable food manufacturing processes, catering to environmentally aware consumers.
5.8
Score
Popularity
Activity
Freshness
