Ready Clean Protein Bars are a series of protein-focused snack products perfect for helping consumers to reach their nutritional goals without losing sight of high-quality ingredients.
The bars contain 15-grams of protein along with six-grams of whole grains and seven-grams of fiber, while also being free from artificial sweeteners, sugar alcohols, polydextrose and/or additional bulking agents. The non-GMO, gluten-free bars come in two flavors including Chocolate Chip and Chocolate Peanut Butter, but are also being debuted in the Iced Oatmeal Cookie flavor that's exclusive to The Vitamin Shoppe. The bars are priced at $2.29 each and $22.99 for a 12-count box.
Chief Commercial Officer Brian Cavanaugh commented on the Ready Clean Protein Bars saying, "Consumers today are looking for exciting, delicious, high-protein snacks that don't just taste great but are made with ingredients they understand and trust. Our new Iced Oatmeal Cookie Protein Bar delivers on that promise and with a unique flavor combination, giving people a clean, delicious option without artificial sweeteners or fillers.”
Image Credit: Ready
Why This Trend Is Growing
- Clean Label Snacking
- An increasing consumer demand for transparency in ingredients is driving the growth of clean label snacks, positioning them as a preferred choice for health-conscious individuals.
- High-protein Convenience Foods
- The emphasis on protein content in convenient snack formats is creating opportunities for brands to innovate with diverse ingredients that maintain nutritional benefits.
- Flavor Innovation in Health Foods
- Experimenting with unique flavor combinations in health-focused snacks presents a compelling way to attract consumers seeking novelty without compromising on health benefits.
Industries Being Reshaped
- Functional Foods Industry
- Rising consumer awareness on health and wellness fuels the expansion of the functional foods industry, which integrates nutritional benefits into daily consumables.
- Organic and Natural Products Sector
- Demand for non-GMO and gluten-free food products is propelling the organic and natural products sector, ensuring products resonate with consumer preferences for natural ingredients.
- Retail Health and Wellness Market
- The popularity of health-focused snacks in specialty outlets highlights the growing sector of retail environments dedicated to health and wellness offerings.
