Health and wellness products are becoming increasingly popular amongst mainstream consumers, which is seeing brands like Lafe’s Natural BodyCare respond by expanding offerings. The brand has announced a new partnership with big box retailer Walmart that will see its products available for purchase at 4,200 locations across the US. The retailer will carry the brand's three most popular scents including Active, Fresh and Soothe, which are each formulated with essential oils along with an array of nontoxic, vegan ingredients.
The launch of Lafe’s Natural BodyCare at Walmart was addressed by Founder and Owner Lafe Larson who said, "One of the big misconceptions about natural is that it's more expensive than conventional. We've challenged that by creating natural products that are priced to be competitive with non-natural products. We've been doing natural for over 25 years. This isn't a trend for us. We believe this partnership will allow us to fulfill our mission of bringing affordable, natural and organic products to everyone."