Native has launched its direct-to-consumer website with an entire stock of its best-selling scents. The brand’s body washes, deodorant, and haircare are made with a clean formula that prioritizes delicious fragrances. As a part of the debut, the Native Body Wash is now available in ‘Grapefruit & Bergamot,’ ‘Aloe & Green Tea,’ ‘Sandalwood & Shea Butter,’ ‘Coastal Oak & Amber,’ and ‘Sweet Peach & Nectar.’
The Native Deodorant arrives in ‘Honey & White Oak’ alongside the body washes, and the hair care collection comes in ‘Sweet Peach & Nectar’ for the shampoo and conditioner. The products come neatly packaged in a minimalist-approved white bottle with classic Native branding.
The Native collection is available on the brand's website.
Image Credit: Native
Key Themes Behind This Trend
- Clean Personal Care
- There is an opportunity for companies to develop personal care products made with clean formulas that prioritize fragrances.
- DTC Websites
- There is an opportunity for companies to launch direct-to-consumer websites to expand the reach of their products.
- Scent Expansions
- There is an opportunity for companies to expand the scents in their personal care collection to attract a wider range of consumers.
Where This Applies
- Beauty
- There is an opportunity for beauty companies to shift towards making clean personal care products that prioritize fragrances.
- E-commerce
- There is an opportunity for e-commerce companies to launch DTC websites to expand the reach and sales of personal care products.
- Retail
- There is an opportunity for retail companies to incorporate more scents in their personal care collection to draw in a wider range of consumers.
