What is the trend of clean personal care?

There is an opportunity for companies to develop personal care products made with clean formulas that prioritize fragrances.

What is the trend of dtc websites?

There is an opportunity for companies to launch direct-to-consumer websites to expand the reach of their products.

What is the trend of scent expansions?

There is an opportunity for companies to expand the scents in their personal care collection to attract a wider range of consumers.

What are the implications for the beauty industry?

There is an opportunity for beauty companies to shift towards making clean personal care products that prioritize fragrances.

What are the implications for the e-commerce industry?

There is an opportunity for e-commerce companies to launch DTC websites to expand the reach and sales of personal care products.

What are the implications for the retail industry?

There is an opportunity for retail companies to incorporate more scents in their personal care collection to draw in a wider range of consumers.

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Refreshing Personal Care Collections

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Native Launches its DTC Website and Scent Expansions

Kanesa D — February 17, 2023 — Lifestyle

References: nativecos

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Native has launched its direct-to-consumer website with an entire stock of its best-selling scents. The brand’s body washes, deodorant, and haircare are made with a clean formula that prioritizes delicious fragrances. As a part of the debut, the Native Body Wash is now available in ‘Grapefruit & Bergamot,’ ‘Aloe & Green Tea,’ ‘Sandalwood & Shea Butter,’ ‘Coastal Oak & Amber,’ and ‘Sweet Peach & Nectar.’

The Native Deodorant arrives in ‘Honey & White Oak’ alongside the body washes, and the hair care collection comes in ‘Sweet Peach & Nectar’ for the shampoo and conditioner. The products come neatly packaged in a minimalist-approved white bottle with classic Native branding.

The Native collection is available on the brand's website.

Image Credit: Native

Trend Themes

Clean Personal Care — There is an opportunity for companies to develop personal care products made with clean formulas that prioritize fragrances.
DTC Websites — There is an opportunity for companies to launch direct-to-consumer websites to expand the reach of their products.
Scent Expansions — There is an opportunity for companies to expand the scents in their personal care collection to attract a wider range of consumers.

Industry Implications

Beauty — There is an opportunity for beauty companies to shift towards making clean personal care products that prioritize fragrances.
E-commerce — There is an opportunity for e-commerce companies to launch DTC websites to expand the reach and sales of personal care products.
Retail — There is an opportunity for retail companies to incorporate more scents in their personal care collection to draw in a wider range of consumers.

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