Brands have recognized the preference of consumers for hands-on beauty experiences and as a result, many have launched specialized DIY skincare routines and products. In light of the current climate—that is, COVID-19's serious impact on businesses and social life—the do-it-yourself approach has skyrocketed as consumers are opting in for accessible, at-home treatments.
One of the more comprehensive DIY skincare routines is shared by aN-hydra. The company has released a multitude of beauty recipes that incorporate its water-activated products and everyday ingredients like agave or matcha.
Not all brands are, of course, responding with beauty recipes. Some are offering instruction-based kits—like Province Apothecary's Facial Cupping Kit or Trilogy Laboratory's Botanical Home Facial—while others are launching ready-made mix-it-yourself formulas—like Shiseido's Waso Sakura Mochi Mask.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
