DIY

As maker culture continues to rise in popularity, the do-it-yourself mentality is increasingly becoming a go-to source for personal expression. Ranging from simple arts and crafts activities to more upscale inspirations like DIY fashion and printed merchandise, these emerging DIY trends are showcasing how elements of customization are becoming an integral part of consumer lifestyle.

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#5: Jicama-Based Beverage Recipes

Kroger Embraces a Jicama Recipe in the Drinking Category FULL ARTICLE

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Custom DIY Canvas Sneakers

Convrse Launches a Pair of All-Stars in a 'Nurie' Iteration

Converse recently unveiled a blank pair of its All-Star sneakers that encourage DIY creation for customers to personalize their own iteration for a unique look—the DIY version boasts the name &#... MORE

Fully Customizable Spongy Sneakers

The Nike CPFM Sponge Will Be Released on August 27th, 2019

The highly anticipated Nike CPFM Sponge silhouette is nearing its release date and the model is in high anticipation as it will offer a customization-forward consumer experience, as well as an... MORE

Vibrant Color-Changing Gin Kits

Sandy Leaf Farm Debuted the Color-Changing Gin Infusing Kit

For those looking to create a morphing cocktail that they can showcase at their next party, family gathering, or event, Sandy Leaf Farm’s recently launched the Color-Changing Gin Infusing Kit,... MORE

Online DIY Engagement Rings

Sarah & Sebastian's Personalization Service is Convenience-Focused

Along with its delicately beautiful wedding-centric jewelry options, Sarah & Sebastian is launching a service for DIY engagement rings that consumers will be able to take advantage of online.... MORE

DIY Disney-Themed Stuffed Animals

Build-A-Bear Launched a New 'The Lion King' Collection

Build-A-Bear partnered with Disney to launch a new ‘The Lion King’ collection in anticipation of the movie’s launch on July 19, 2019. The collection features all the classic... MORE

Celebratory Tequila Cocktail Kits

Don Julio and Barry's Bootcamp Celebrate National Tequila Day

A new tequila cocktail kit is on the horizon, as the year is nearing July 24th, which is considered the National Day of the liquor. The boozy product comes from a collaboration between Tequila Don... MORE

High-Tech Color Readers

The Datacolor ColorReader is a Useful Tool When Renovating a Home

A good color reader is a useful tool for interior designers and DIY enthusiasts, especially when it comes to home renovations or moving into a new house. Described as the “Shazam for Color,&#... MORE

Custom-Friendly Duo-Layered Sneakers

These Customizable Converse Grant Sizable Creative Freedom

These customizable Converse are perhaps one of the bigger DIY projects that the global company offers. Expected to hit retail stores sometime in July, the shoes will be available for consumers to... MORE

Meatless Mainstream

The Beyond Meat craze expands into more mainstream, accessible food services

Implications - Plant-based alternatives have been on the rise, and with that, a desire for “beyond meat” options are infiltrating more mainstream food service locations. No longer just a exclusive, regional option, beyond meat products are popping up across several high profile QSR restaurants and delivery services. The accessibility of these plant-based alternatives not only speaks to the rise of alternative diets, but the willingness of brands to cater to more specific consumer lifestyle needs.

Workshop Question — How might you better support specific consumer lifestyle needs, like dietary preferences? How could you make those offerings more accessible?

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