Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,842 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,558 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,558 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,223 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,842 cutting edge ideas.

Mochi-Inspired Face Masks

Shiseido's Waso Sakura Mochi Mask is a Mix-It-Yourself Concoction

The Waso Sakura Mochi Mask from Shiseido is a mix-it-yourself face mask that combines the brand's high-quality ingredients with the experience of making a DIY skincare recipe from scratch. As its name suggests, the ingredients are said to come together to form a mochi-like texture.

The soothing skincare face mask boasts ingredients like rice and sakura extract, which help to leave the skin feeling refreshed, clear and glowing.

As well as being a treat to make for the skin, the product is also branded as an activity to relax the mind and relieve tension. At a time when people may be spending more time at home, struggling with mask-related skincare woes and looking for extra comfort, the Waso Sakura Mochi Mask delivers on all fronts.

Image Credit: Shiseido
Trend Themes
1. DIY Skincare - The mix-it-yourself aspect of the Waso Sakura Mochi Mask taps into the growing trend of DIY skincare, providing an opportunity for brands to create customizable products.
2. Natural Ingredients - The use of rice and sakura extract in the face mask aligns with the trend of consumers seeking natural and organic ingredients in their skincare products, presenting opportunities for businesses to innovate with unique natural ingredient combinations.
3. At-home Self-care - The product's branding as an activity to relax the mind and relieve tension taps into the emerging trend of individuals seeking self-care experiences in the comfort of their homes, offering potential for businesses to develop self-care products and services.
Industry Implications
1. Beauty and Skincare - The Waso Sakura Mochi Mask represents a disruptive innovation opportunity for the beauty and skincare industry to create more interactive and customizable products that appeal to the growing demand for DIY skincare.
2. Natural and Organic Products - The use of natural ingredients in the face mask presents a disruptive innovation opportunity for the natural and organic products industry to explore unique ingredient combinations and cater to consumers seeking more sustainable and eco-friendly skincare options.
3. Self-care and Wellness - By positioning the face mask as an at-home self-care activity, there is a disruptive innovation opportunity for the self-care and wellness industry to develop products and services that provide relaxation and stress relief in the comfort of one's home.
5.4
Score
Popularity
Activity
Freshness