Shiseido's Waso Sakura Mochi Mask is a Mix-It-Yourself Concoction
Laura McQuarrie — July 29, 2020 — Fashion
References: international.shiseido.co.jp & glamourmagazine
The Waso Sakura Mochi Mask from Shiseido is a mix-it-yourself face mask that combines the brand's high-quality ingredients with the experience of making a DIY skincare recipe from scratch. As its name suggests, the ingredients are said to come together to form a mochi-like texture.
The soothing skincare face mask boasts ingredients like rice and sakura extract, which help to leave the skin feeling refreshed, clear and glowing.
As well as being a treat to make for the skin, the product is also branded as an activity to relax the mind and relieve tension. At a time when people may be spending more time at home, struggling with mask-related skincare woes and looking for extra comfort, the Waso Sakura Mochi Mask delivers on all fronts.
Image Credit: Shiseido
The soothing skincare face mask boasts ingredients like rice and sakura extract, which help to leave the skin feeling refreshed, clear and glowing.
As well as being a treat to make for the skin, the product is also branded as an activity to relax the mind and relieve tension. At a time when people may be spending more time at home, struggling with mask-related skincare woes and looking for extra comfort, the Waso Sakura Mochi Mask delivers on all fronts.
Image Credit: Shiseido
Trend Themes
1. DIY Skincare - The mix-it-yourself aspect of the Waso Sakura Mochi Mask taps into the growing trend of DIY skincare, providing an opportunity for brands to create customizable products.
2. Natural Ingredients - The use of rice and sakura extract in the face mask aligns with the trend of consumers seeking natural and organic ingredients in their skincare products, presenting opportunities for businesses to innovate with unique natural ingredient combinations.
3. At-home Self-care - The product's branding as an activity to relax the mind and relieve tension taps into the emerging trend of individuals seeking self-care experiences in the comfort of their homes, offering potential for businesses to develop self-care products and services.
Industry Implications
1. Beauty and Skincare - The Waso Sakura Mochi Mask represents a disruptive innovation opportunity for the beauty and skincare industry to create more interactive and customizable products that appeal to the growing demand for DIY skincare.
2. Natural and Organic Products - The use of natural ingredients in the face mask presents a disruptive innovation opportunity for the natural and organic products industry to explore unique ingredient combinations and cater to consumers seeking more sustainable and eco-friendly skincare options.
3. Self-care and Wellness - By positioning the face mask as an at-home self-care activity, there is a disruptive innovation opportunity for the self-care and wellness industry to develop products and services that provide relaxation and stress relief in the comfort of one's home.
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