Purifying Scrub Masks

Shiseido Waso Launches the Satocane Pore Purifying Scrub Mask

As part of its new range of beauty products, Shiseido Waso debuts the SATOCANE Pore Purifying Scrub Mask. This mineral-based clay face mask works to gently exfoliate the skin and minimize the visibility of pores and blackheads. Users are left with smooth-looking skin with superb texture.

The SATOCANE Pore Purifying Scrub Mask includes a number of powerful ingredients in addition to the Mineral Clay which absorbs excess sebum. Shiseido Waso includes Satokibi, a Japanese Sugarcane from Miyakojima, which aids in sebum degradation prevention. The brand also included Betaine, a vegetal exfoliant, in its purifying scrub mask to act as a dead skin cell remover. The texture of this non-drying formula is mud-like with soft scrubbing agents.

Image Credit: Shiseido

Mineral-based Face Masks
Opportunity to develop new mineral-based face masks that gently exfoliate the skin and minimize the visibility of pores and blackheads.
Vegetal Exfoliants
Opportunity to develop new skin care products with vegetal exfoliants.
Sebum Degradation Prevention
Opportunity to develop new skin care products for sebum degradation prevention.

Industries Being Reshaped

Beauty and Skincare
The Beauty and skincare industry can use the innovative ideas to develop new products.
Cosmetics
The cosmetics industry can create mineral-based face masks with potent ingredients such as Satokibi and Betaine.
Natural Skincare
The natural skincare industry can use vegetal exfoliants to create new skin care products.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 33%
Freshness 14%

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