Ocean-inspired product ranges pay homage to the immense beauty of the underwater world while also raising awareness about pollution.
Some brands collect and reuse trash found in the ocean. A great example is the Amitron Wave Collection which utilizes ocean-bound plastic from #tide to deliver a series of decidedly chic timepieces in four different colorways. The LANDER Skateboard Decks are another great instance of this trend—the brand uses retired fishing nets for its design-forward skateboards.
Other ocean-inspired product collections increase appreciation through aesthetics. FTJCo Fine Jewellery, for instance, recently launched the affordable Parliament Line, a capsule featuring 19 stunning pieces informed by the playfulness of the ocean. The brand also emphasizes sustainability by blending Fairmined and Certified Recycled gold.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
