DamDam Makes Clean, Minimalist Formulas with Ancestral Plants
Laura McQuarrie — July 10, 2021 — Fashion
References: damdamtokyo & glossy.co
DamDam is a new Japanese skincare brand that makes clean, high-performance products with quality craftsmanship, minimalist packaging and trusted plant ingredients. The brand includes essentials like Cleansing Oil, Purifying Cleanser, Balancing Oil Serum and curated sets for ease of use.
One of the standout products from the brand is the Mochi Face Cream, a hydrating moisturizer that taps into the power of antioxidant-rich Japanese shiso leaves to create plump skin with a matte, soft, satin and mochi-like finish. Some of the other ancestral ingredients that can be found in the formulas include the root crop konnyaku, which has historically been used for detoxification. In the brand's cleanser, this key ingredient exfoliates and dissolves into the skin as it is worked in, all the while tea tree oil and grapefruit oil support balance.
One of the standout products from the brand is the Mochi Face Cream, a hydrating moisturizer that taps into the power of antioxidant-rich Japanese shiso leaves to create plump skin with a matte, soft, satin and mochi-like finish. Some of the other ancestral ingredients that can be found in the formulas include the root crop konnyaku, which has historically been used for detoxification. In the brand's cleanser, this key ingredient exfoliates and dissolves into the skin as it is worked in, all the while tea tree oil and grapefruit oil support balance.
Trend Themes
1. Minimalist Skincare - There is a growing trend towards minimalist skincare routines with high-performance, plant-based ingredients, creating opportunity for new brands like DamDam to disrupt the market.
2. Ancestral Ingredients - Consumers are increasingly seeking out skincare products that incorporate traditional ingredients with proven track records, offering an opportunity for brands to tap into the knowledge of ancient cultures.
3. Antioxidant-rich Formulas - Antioxidant-rich ingredients are becoming a popular feature of skincare products, offering a unique selling point for brands in a crowded market space like DamDam.
Industry Implications
1. Beauty and Skincare Industry - The beauty and skincare industry constantly welcomes new brands with innovative and high-performance product lines like DamDam, especially now with the mounting popularity of clean, vegan, and minimalistic product forms.
2. Organic and Natural Skincare Industry - Organic and natural skincare is a rapidly growing industry with a strong emphasis on clean and mindful formulas and a sustainable approach to skincare, offering a perfect platform for a plant-based brand like DamDam to succeed.
3. Japanese Beauty and Skincare Industry - The growing popularity of J-beauty is prompting interest for non-Japanese consumers, creating an opportunity for Japanese skincare brands like DamDam to shine with ancestral formulas and minimalist designs.
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