As part of its new fall offerings, Shiseido Waso dropped a new multi-functional acne treatment that will save consumers money, time, and hassle. The compact formula acts as a hybrid spot treatment and concealer, allowing you to"casually and instantly perfect blemishes while caring for them."
Shiseido Waso has equipt this multi-functional spot treatment—which goes by the name of the Koshirice Tinted Acne Treatment—with multiple nourishing ingredients. From the Japanese Koshihikari Rice Extract which helps reduce aging to the Japanese Shikuwasa Extract which supports the skin barrier, the formulation is informed by beauty traditions. Shiseido Waso also included Salicylic Acid and Glycyrrhizinate to address clogged pores and dead skin cells.
The Koshirice Tinted Acne Treatment comes in three shades, including Golden Ginger, Natural Honey, and Subtle Peach.
Image Credit: Shiseido
Key Themes Behind This Trend
- Multi-functional Skincare
- The development of multi-functional skincare products that offer several benefits in one package is a trend that continues to disrupt the beauty industry.
- Combination Treatment and Makeup
- Combining spot treatment and concealer into one product creates an opportunity for disruptive innovation in the makeup industry, by offering products that provide additional skincare benefits while concealing blemishes.
- Nourishing Ingredients
- Consumers are increasingly looking for skincare products that contain nourishing ingredients, offering opportunities for disruptive innovation through the use of traditional beauty ingredients in innovative ways.
Where This Applies
- Beauty
- The multi-functional acne treatment and concealer by Shiseido Waso shows opportunities for disruptive innovation in beauty products.
- Skincare
- The trend towards multi-functional skincare and the use of nourishing ingredients presents an opportunity for disruptive innovation in the skincare industry.
- Makeup
- The combination of makeup and skincare into one product creates opportunities for innovative products that offer multiple benefits and disrupt the makeup industry.
