The YUZU-C Beauty Sleeping Mask is a new product, offered by Shiseido's innovative and affordable Waso line. The product has a pleasant dewy gel texture and the offering promises to "improve radiance and plumpness in one day." Packed with Yuzu Extract (also known as Japanese Citrus) and Vitamin C Capsules, this beauty sleeping mask will recharge your skin overnight with eight hours of continuous hydration.
Shiseido Waso was strategic in the composition of this product as the brand didn't want for consumers to deal with the cream transferring onto one's pillow. The gel, therefore, is cooling, lightweight, and fast-absorbing. While the sun-ripened Japanese Citrus works to replenish and maintain the skin's moisture, the inclusion of the Vitamin C Capsules visibly impove what is considered to be the three signs of sleep-deprived skin—lack of moisture, dryness and dullness..
Image Credit: Shiseido
Key Themes Behind This Trend
- Beauty Sleeping Masks
- Develop products that are practical enough to work while people sleep to save users time.
- Yuzu Extract
- Explore the use of Japanese Citrus in products as an affordable natural alternative to synthetic ingredients.
- Vitamin C Capsules
- Incorporate proprietary delivery systems for key ingredients as a way to create standout products in a crowded beauty market.
Where This Applies
- Cosmetics
- Cosmetics companies can develop affordable yet innovative products that address everyday concerns to appeal to cost-conscious consumers.
- Skincare
- Skincare brands can take advantage of emerging beauty trends and popular ingredients to create new products that address specific skin concerns.
- Natural Beauty
- Brands focusing on natural beauty can highlight the benefits of plant-based ingredients, while emphasizing the absence of harsh chemicals favored by traditional beauty brands.
