People are now wary of a variety of ingredients in deodorant, including everything from aluminum to baking soda, which can disrupt the pH balance of the skin and cause irritation—which are just a few of the reasons that you might choose to make your own deodorant. Make This Universe assembles a variety of kits for making natural stick deodorants, including options specifically for odor control, sensitive skin or extra absorption.
More than ever, ingredient-conscious consumers are scrutinizing the health implications of what they put on their bodies and as a result, people are choosing to purchase clean products from trusted brands or make their own solutions from scratch—Make This Universe's DIY deodorant kits offer the best of both options.
Image Credit: Make This Universe
Why This Trend Is Growing
- Customized Personal Care
- Make This Universe's DIY deodorant kits offer consumers the opportunity to customize their own personal care solutions, presenting opportunities to disrupt the traditional beauty and personal care industries.
- Clean Beauty
- The increasing focus on natural, non-toxic ingredients in deodorant and personal care products presents a disruptive innovation opportunity for the clean beauty industry.
- D2C Subscriptions
- Make This Universe's subscription-based model for DIY deodorant kits represents a disruptive innovation opportunity for the direct-to-consumer (D2C) subscription industry.
Industries Being Reshaped
- Beauty
- Make This Universe's DIY deodorant kits offer disruptive innovation opportunities for the beauty industry, particularly in the clean and personalized beauty categories.
- E-commerce
- The subscription-based model of Make This Universe's DIY deodorant kits presents disruptive innovation opportunities for the e-commerce industry, particularly in the D2C subscription space.
- Personal Care
- Make This Universe's DIY deodorant kits represent a disruptive innovation opportunity for the personal care industry, particularly in the natural and personalized categories.
