Make This Universe's Kits Help You Make Your Own Deodorant
Laura McQuarrie — February 13, 2020 — Fashion
References: makethisuniverse & instagram
People are now wary of a variety of ingredients in deodorant, including everything from aluminum to baking soda, which can disrupt the pH balance of the skin and cause irritation—which are just a few of the reasons that you might choose to make your own deodorant. Make This Universe assembles a variety of kits for making natural stick deodorants, including options specifically for odor control, sensitive skin or extra absorption.
More than ever, ingredient-conscious consumers are scrutinizing the health implications of what they put on their bodies and as a result, people are choosing to purchase clean products from trusted brands or make their own solutions from scratch—Make This Universe's DIY deodorant kits offer the best of both options.
Image Credit: Make This Universe
More than ever, ingredient-conscious consumers are scrutinizing the health implications of what they put on their bodies and as a result, people are choosing to purchase clean products from trusted brands or make their own solutions from scratch—Make This Universe's DIY deodorant kits offer the best of both options.
Image Credit: Make This Universe
Trend Themes
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Customized Personal Care — Make This Universe's DIY deodorant kits offer consumers the opportunity to customize their own personal care solutions, presenting opportunities to disrupt the traditional beauty and personal care industries.
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Clean Beauty — The increasing focus on natural, non-toxic ingredients in deodorant and personal care products presents a disruptive innovation opportunity for the clean beauty industry.
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D2C Subscriptions — Make This Universe's subscription-based model for DIY deodorant kits represents a disruptive innovation opportunity for the direct-to-consumer (D2C) subscription industry.
Industry Implications
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Beauty — Make This Universe's DIY deodorant kits offer disruptive innovation opportunities for the beauty industry, particularly in the clean and personalized beauty categories.
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E-commerce — The subscription-based model of Make This Universe's DIY deodorant kits presents disruptive innovation opportunities for the e-commerce industry, particularly in the D2C subscription space.
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Personal Care — Make This Universe's DIY deodorant kits represent a disruptive innovation opportunity for the personal care industry, particularly in the natural and personalized categories.
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