Play Pits makes 100% all-natural deodorant without aluminum, parabens, synthetic fragrances and other harsh chemicals, offering odor-fighting solutions that all ages can rely on.
The brand's kid-friendly range includes scents like SUGA, HAPPY AND SONSHINE, which make the most of ingredients like shea butter, coconut oil, Kaolin clay, cornstarch and baking soda to protect and soothe young ones with sensitive skin. These kid-friendly deodorants play with natural scents like lemongrass, lavender, peppermint and citrus essential oils, which boast aromatherapeutic properties to enhance focus and relaxation, or even provide a sense of calm.
Newly named the Deodorant Product of the Year in the 2023 Beauty Innovation Awards, Play Pits represents excellence in a category where other deodorants struggle to provide lasting freshness, comfort and odor control all day long.
What Makes This Trend Stand Out
- Natural Deodorant for Kids
- The growing demand for all-natural deodorants specifically designed for kids presents an opportunity for brands to offer safe and effective odor-fighting solutions.
- Scented Kid-friendly Deodorants
- The popularity of scented deodorants made with natural ingredients provides a market for brands to explore innovative scent combinations that enhance focus, relaxation, and comfort.
- 2023 Deodorant Product of the Year
- Play Pits' recognition as the top deodorant product of the year highlights the need for other deodorant brands to improve on long-lasting freshness, comfort, and odor control.
Sectors Adopting This
- Natural Beauty
- The natural beauty industry has an opportunity to cater to the growing demand for 100% all-natural deodorants that are safe for kids and free from harsh chemicals.
- Children's Personal Care
- The children's personal care industry can benefit from offering innovative deodorant solutions made with natural ingredients that are specifically designed for sensitive young skin.
- Fragrance and Aromatherapy
- The fragrance and aromatherapy industry has a market for developing natural deodorant scents that provide therapeutic benefits such as enhanced focus, relaxation, and calmness.
