Wendy's launched a breakfast campaign in order to drive social media conversations about the launch of the fast-food chain's new menu items. The breakfast campaign consisted of the company making its Twitter private, and then made coupons for free able to customers who followed the private account. The coupons gave consumers a free Breakfast Baconator on top of any $5 purchase made through DoorDash.
The fast-food chain also instructed Twitter users to Tweet at other chains using the #WendysBreakfastBattle. A billboard was also placed in Time Square.
The brand has a history of maintaining a strong social media presence, where it is constantly interacting with consumers, often in humorous ways.
Image Credit: Courtesy of Wendy's