The COVID-19 pandemic is seeing many alcohol brands create hand sanitizers to help boost global supply, which is seeing new products like the Air Co. Hand Sanitizer be introduced. The hand sanitizer is made in the same manner as the brand's vodka, which consists of distilling CO2 from the atmosphere in order to create ethanol that can then be used for sanitization purposes. The product is thus 70% ethanol and ideal for killing pathogens that could be found on the hands to help people stay germ-free between regular hand washings.
The Air Co. Hand Sanitizer is a carbon-negative product, and comes as one of a growing number of initiatives from brands to help offer support for healthcare workers and consumers alike in this time of need.
Why This Trend Is Growing
- Co2-based Sanitizing Products
- Opportunities for new products that are environmentally friendly and sustainable by using CO2 to distill ethanol.
- Distilled Hand Sanitizers
- New techniques to distill ethanol from different sources (other than corn) for sanitizing purposes.
- Alcohol Brands as Sanitizer Makers
- Opportunities for alcohol brands to innovate and diversify their product line by tapping into the sanitizer market.
Industries Being Reshaped
- Alcohol and Sanitizer Production
- Increased need for diversified production lines to include both alcohol and sanitizing products.
- Eco-friendly Sanitation
- Increased demand for products that adhere to sustainable practices such as using CO2-based ethanol distillation.
- Healthcare and Sanitization
- Increased demand for sanitization products, creating opportunities for new product lines and increased innovation from current brands.
