The new Lightlife Plant-Based Breakfast Sausage Links have been announced by Maple Leaf Foods subsidiary Greenleaf Foods as a product that will help the brand meet demand for meat-free fare. The sausages are made with pea and rice protein, and are free from artificial flavors, soy and GMOs to make them suitable for consumers seeking out a free-from product. The sausages have been unveiled alongside the new Field Roast Plant-Based Breakfast Sausage Patties that are also made with pea and rice protein without any cholesterol, soy or gluten in the mix.
President of Greenleaf Foods Dan Curtin spoke on the Lightlife Plant-Based Breakfast Sausage Links saying, "Breakfast is an important part of the day, and until now, there has not been many plant-based protein options available. We’re reinvigorating the plant-based breakfast space with new delicious items from Lightlife and Field Roast. More than 70% of people say they’re interested in a substitute for traditional breakfast sausages. We’re proud to be at the forefront of innovation.”
Key Themes Behind This Trend
- Plant-based Sausage
- As the demand for meat-free fare increases, there is a significant opportunity for companies to create innovative plant-based sausage products.
- Pea and Rice Protein
- Pea and rice protein are increasingly being used as ingredients in plant-based protein products, and companies should explore the potential of these ingredients in their own products.
- Free-from Products
- As more consumers seek out products that are free from artificial flavors, soy, and GMOs, there is an opportunity for companies to create innovative free-from products in various industries.
Where This Applies
- Food Industry
- Food companies can develop innovative plant-based sausage products using pea and rice protein that appeal to consumers looking for meat-free options.
- Dietary Supplements Industry
- Dietary supplement companies can explore the use of pea and rice protein in their products to appeal to consumers seeking out plant-based protein supplements that are free from artificial flavors, soy, and GMOs.
- Beauty and Personal Care Industry
- Beauty and personal care companies can create free-from products that appeal to consumers looking for products that are free from artificial flavors, soy, and GMOs.
