Plant-based food brand Field Roast has partnered with California-based food technology company Eat Just to develop the Field Roast Classic Style Sausage, Egg & Cheese Plant-Based Breakfast Sandwich, a new product sold exclusively at Whole Foods Market. The new co-branded sandwich combines fan-favorite plant-based offerings from both companies, including Field Roast Plant-Based Breakfast Sausage Patty, JUST Egg™ Folded, and Chao Creamery Creamy Original Cheese Slice.
Within the last 12 months, Field Roast has successfully introduced ten new products to its lineup and gained distribution at over 5,500 retailers throughout North America. Now, having officially landed a partnership with Whole Foods Markets, it is clear that Field Roast is well on its way to becoming a significant player within the plant-based market.
“Since its inception, Field Roast has built equity leveraging bold flavor profiles to create mouth-watering plant-based food. This collaboration adds an innovative new co-branded product to their already impressive portfolio,” said Josh Tetrick, Co-Founder, and CEO of Eat Just.
Image Credit: Field Roast
Why This Trend Is Growing
- Plant-based Convenience Foods
- Opportunity for companies to develop new plant-based convenience foods that cater to the rising demand for vegan options.
- Co-branding Partnerships
- Opportunity for companies to form co-branding partnerships to bring new and unique plant-based products to market.
- Expanded Distribution Networks
- Opportunity for companies to focus on expanding their distribution networks to gain access to a wider customer base.
Industries Being Reshaped
- Plant-based Food Industry
- A growing industry that presents opportunities for new entrants, as well as established players, to innovate and expand their product offerings.
- Retail Industry
- Opportunities for retailers to stock and market plant-based products that are becoming increasingly popular among consumers.
- Food Technology Industry
- Opportunity for companies to leverage food technology to develop new and unique plant-based products that cater to the growing demand for healthier and sustainable food options.
